Understanding Local SEO?
As a local business, you can’t only rely on storefront banners, window displays, and posters. When a potential customer is in dire need of a specific product or service, they turn to search engines like Google and Bing to find any port in a storm near their home. Given that, you need to make sure that your business is showing up in local search results on the internet.
Local SEO is a specialized area of search engine optimization, which assists you in keeping the show on the road in today’s fierce competition and market. Local Search Engine Optimisation helps you optimise your website for local search intent, boost local rankings on Google, and get your products or services found by your potential local consumers.
Why Do You Need Local SEO?
As the significance of local intent is growing, search engines have also started to expand their advertiser base and provide location-specific search results. Optimizing your website for local SEO will allow you to target and reach a local audience and appear in search results for the local queries performed by them. Without a robust local SEO strategy, you would be missing out on scores of qualified leads, quality traffic, and valuable sales opportunities. As a matter of fact, the nearest business showing up at the top in local search results along with its physical location, address, ratings, and other essential information might win the race.
Here are some statistics that will blow your mind and help you understand the significance of local SEO services for your local business.
Over 46 percent of Google searches have local intent, which means they are for local businesses.
More than 50 percent of local searches on the internet result in-store visits and conversions.
Mobile search queries that possess local intent, such as “where to buy” and “near me,” have increased by 200 percent.
The average monthly volume of the local searches is more than 97 billion.
28 percent of local searches on Google successfully lead to a purchase.
76 percent of consumers who perform a local search on their smartphone visit the physical store within one day.
Search queries including “store open near me” and “on sale” + “near me” spiked over 250 percent between 2017 and 2019.
These statistics reveal the importance having a foolproof local SEO strategy in place.
How Can Autus Digital Help Your Local Business?
Whether you’re a mid-sized enterprise seeking to drive more business sales or a small brick-and-mortar company wanting to boost its local searchability, we’ll stand with you to the end. Autus Digital Agency offers powerful and effective local SEO services in Manchester to help you market your business in your local online community and automate your lead generation efforts.
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Higher Conversion
Local SEO has become a specialization that requires a tremendous amount of continuous and dedicated effort.
We will help you build a strong local presence for your business and target more specific keywords and query phrases. This will improve your chances of ranking on the first page of search engine results, allowing your potential local consumers to easily find your business on Google when searching for products/services related to your business’s offerings. By creating a well-rounded SEO strategy for local search, our experts will help you filter and convert quality leads into new customers.
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02
Higher ROI
Harnessing the power of local search engine optimization solutions can significantly drive more targeted traffic and rich leads, and therefore driving profitability.
Autus Digital Agency will help you not only boost your digital footprint and rankings but also drive foot traffic to your physical store. Doing so will allow you to serve more service customers and convert relevant, rich traffic leads into your loyal clients, thereby increasing your sales and ROI.
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03
Boost Business Credibility
A business site with a top position on search engine result pages (SERPs) is usually considered trustworthy, exceptional, and reliable by both the internet users and search engines. It indeed gives you a competitive advantage over other businesses offering the same products or services as you are putting forward in the local marketplace.
We offer proven, highly effective local SEO services in London to help you gain higher rankings on the first page of Google search results and address your potential customers’ needs. That will allow your local store to attract new customers, increase credibility, and sustain a strong reputation among locals.
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04
Online Reviews
Over 82 percent of consumers read about other users’ experiences and check what they have said online before choosing a particular business. Positive, good reviews about your business will help you acquire new customers and establish trust, thereby improving your customer journey and optimizing your sales funnel. On the other hand, negative reviews can make your existing local customers question your credibility and scare away your potential customers, destroying your brand and losing you money.
Autus Digital agency can help you manage your business’s online reviews, both the positive and the negative, efficiently and quickly. Our experts will handle and respond to the negative comments in a professional and calm manner. They will also focus on resolving your customers’ concerns seriously and improving their overall experience.
Frequently Asked Questions
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Why do I need local SEO?
About 88% of online searchers are looking for local businesses. If your business is not showing up in the local search results, you are missing out on a lot of potential customers and sales. Therefore, local SEO is a critical part of any marketing strategy. If you want your business and services to be found and seen by local customers, you need to be using local SEO tactics. To rank in local search results, you need to make sure your business is listed on Google My Business, Yelp, and other online directories.
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How does local SEO help your business?
Local SEO involves the techniques of optimizing your site and online presence to rank higher in local search results. It includes creating a Google My Business listing, adding local keywords to your website, and getting positive reviews from customers. You should also create unique content about your business and city and make sure your website is mobile-friendly. By investing in local SEO, you can acquire new leads and customers, increase your online visibility, and boost your SERP rankings.
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How is local SEO different from SEO?
The main difference between local SEO and standard SEO is the focus on local businesses. In addition, while standard SEO attempts to rank a website for a particular keyword or phrase, regardless of location, local SEO is tailored to rank websites based on their physical location.
By optimizing your website for local SEO, we can help you reach and target potential customers in a specific area and increase your online and foot traffic, boosting your sales and ROI.
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Who benefits from local SEO?
Regardless of the size, type, and niche, every company can benefit from local SEO services, but there are some companies that really need it. For example, if you have a local brick-and-mortar store, you need to make sure that your website ranks high in the local search results.
In addition, if you offer services in a specific geographic area, you need to make sure that your website is ranking for relevant keywords in that area. And local SEO services can help you to do this.
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What are the benefits of local SEO?
Our professional local SEO services can help your business attract more customers through Google Maps and Google My Business. It can also help businesses rank higher in local search results, bringing in more qualified leads and traffic to their website. Additionally, local SEO can help businesses improve their online reputation and stand out from their competition.
