About Social Marketing
Social media marketing is an essential part of your overall marketing strategy. Over 90 percent of online marketers claim that using a social media strategy successfully generates immense exposure and drives the business forward. Effective social marketing focuses on marketing and promoting products, ideas, and services to influence consumer behavior, reach targeted customers, and grow your brand. It’s a brilliant technique to humanize your brand and interact with your customers on a more personal level.
Social media marketing can be a little tricky to manage, especially if you are not a marketing pro. Regardless of your size or type, our SMO experts will help you design strategies that drive awareness, traffic, advocacy, and sales through different media channels like Twitter, Instagram, and Facebook.
Why do You Need Social Marketing?
Social media and networking platforms, such as Facebook and LinkedIn, have become a significant part of a business’s marketing plan. With the right tools and skilled social media agency in Manchester, you can grow your customer base, create a strong, positive brand reputation, and improve customer satisfaction consistently, boosting leads, sales, & ROI.

Social Media Marketing Services in Manchester
How Can Autus Help?

Autus digital agency is a leading Social Media Marketing Agency in Manchester that can help you create and integrate consistent and advanced social media marketing strategies into your business plan. Our skilled, professional social media marketing experts can offer an unbiased perspective of your marketing goals and deliver customized solutions to attain those objectives. We can help you:
- Increase traffic and improve brand loyalty
- Reach a wider audience
- Generate leads & sales
- Improve search engine rankings
- Boost user engagement and conversion rates
- Achieve higher ROI
Frequently Asked Questions
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What is social marketing?
Social marketing is a collective set of marketing strategies directed towards altering consumer behavior and solving social problems to improve lives and achieve desired results.
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Which social media platforms should my brand be present on?
- YouTube
- iMessage
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How to handle negative comments on social media?
- Don’t ignore negative comments
- Be sincere and transparent
- Reply to the negative comment or feedback quickly
- Communicate directly with the consumer
- Listen to your customer carefully
- Keep your tone polite
- Personalize your message
- Explain yourself and apologize if needed
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Is paid social media advertising a good idea?
Yes. Below are some of the reasons why you should invest in paid social media advertising:
- Promote your brand and products
- Expand your reach
- Increase brand authority
- Reduce marketing costs
- Retarget potential customers
- Immediate results
- Higher conversion rates
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How to measure ROI in social media?
Mentioned below are the six key steps for measuring the performance and effectiveness of your social media campaigns.
- Set and define your goals
- Align business objectives with your social media marketing strategy
- Choose social media performance metrics like awareness metrics and performance & ROI
- Track these social metrics for each channel or operation using an analytic and reporting tool
- Calculate different metrics from the collected measures
- Generate customized, data-driven reports
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How does social media impact marketing?
With a well-defined social media marketing, a business can effectively:
- Build and increase brand awareness
- Improve the flow of quality website traffic
- Enhance user engagement
- Generate valuable leads
- Boost Rankings & sales
- Establish trust & relationships with two-way communication
- Amplify brand loyalty & advocacy
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How does social media marketing affect small businesses?
An effective social media marketing strategy can have an immense, direct impact on a small business’s profit margins and its ability to grow successfully. It builds a positive link between a brand and its prospects, allowing them to target and engage the right audience at the right time. Increased brand awareness & traffic, lead generation, higher engagement & rankings are some promising benefits among many others that small businesses can reap.
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What are the types of social media?
There are many different social media networks and formats available, which includes:
- Social networks
- Messaging applications
- Discussion forums
- Photos/media content sharing
- Review network
- Social audio platforms
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What is a social media marketing strategy?
Social media marketing is a robust, effective approach to build brand exposure, advertise your products, and reach a large number of online users in a very short amount of time. You can target and interact with your ideal customers who are interested in your brand and content.
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What are some of the top social media management tools?
Considering the key factors like engagement, scheduling, and reporting, some of the best social media management tools used by digital agencies and marketers are:
- AgoraPulse
- HootSuite
- Sendible
- Crowdfire
- Sprout Social
- Falcon.io