What is Voice Search Optimization?
In less than a decade, the way we search has changed immensely. Voice search allows internet users to find any information, business, or products online by just using voice. Voice Search optimization is a process of optimizing your site to show up and rank highly in voice search results for terms related to what you are trying to sell or offer.
Why Do You Need Voice Search Optimization?
Over 50 percent of voice-enabled device owners utilize conversational technology to research products online. Voice search is changing the SEO Industry by leaving the traditional one-way text search behind and producing over 3 billion queries on Google every day.
The swelling trend has spawned a new type of optimization for online brands – Voice Search Optimization. The VSO process focuses on making voice search quickly understand people’s intent through the capabilities of speech recognition and providing incredibly accurate search results. VSO is particularly effective for attracting and engaging prospects, driving valuable traffic, and offering the best experience when people search for their inquiries using voice commands.
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Voice Searches Are Climbing Sharply
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Voice Technology Makes Search Convenient & Faster
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Voice Technology Improves User Experience
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Demand For Speech Recognition Technology Is On The Rise
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Voice Technology Boosts Traffic, Search Rankings & Results
Between the age of 25 and 49 years, over 65% of consumers use voice-enabled speakers and devices.
By the year 2025, the percentage of smart speaker device holders will exceed over 75%
Over 20% of users use voice commands to search for Google Apps
Over 71% of consumers prefer asking questions using voice commands over the traditional typing method
Increase by 8 billion by 2023
The number of online consumers using voice searches and digital assistants would exceed 8 billion by 2023
It’s estimated that 50% of all internet searches will be voice-activated by the year 2020
Over 76% of the online population use the voice search feature to find information about local businesses
27% of the global mobile users perform voice searches on their mobile devices
Over 52% of people prefer using a voice search assistant when driving
42% of smartphone consumers ask for directions using voice-enabled technology
60% of people worldwide leverage voice-activated devices to conduct online queries and searches
43% of consumers shop and make purchases online with the help of smart devices and speakers
61% of consumers find interacting with voice-enabled devices via voice commands more convenient when their hands are not free
Get Your Business Ready for Voice Search
Voice search optimization will be an essential component of the future structure of SEO and marketing. Autus Digital Agency helps businesses grow their online presence and enjoy the rewards of organic traffic and search engine success with voice search optimization.
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01
Improve Page Speed
The speed of your website can have a significant impact on your visibility and rankings, as it is one of the most critical Google search ranking factors. When people use their voice to search on Google, they usually look for quick answers to specific questions. Various surveys show that most people expect a page to load within 1-2 seconds and won’t wait more than 3 seconds before leaving. So, if you want your website to achieve top positions in voice search results and grow a potential business, you should optimize the load speed of your website pages.
Autus Digital Agency will help you optimize your site’s speed and performance to give the desired boost to your voice search engine visibility, rankings, and user experience.
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02
SSL and HTTPS Certificate
Google has a long history supporting the use of SSL/TLS protocols to have a better security system for a website. In 2014, the search engine giant ‘Google’ announced HTTPS as a ranking signal and encouraged online businesses to leverage this security certificate to encrypt connections.
SSL and HTTPS protocols establish secure internet connections to enable safe transmission of your personal data, financial details, and other sensitive information between web browsers and servers. Without appropriate security certificates and protocols in operation, you won’t be able to hold any business and commercial activities on the internet, and people might not even trust your brand.
Our website security experts will help you safeguard your data from being stolen or misused and get SSL/HTTPS certification for your website based on your business requirements.
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Simple and Long Form Content
Search engines have already started shifting their search algorithm toward voice search by using speech recognition technology and adding more new conversational features. Google’s ranking algorithm analyses and scores your web page content on a scale of 0 and 100.
Your customers speak to your content, so you must listen. That’s why it’s crucial to take your page’s content into account when optimizing your website for voice search results.
As with regular searches, VSO requires you to create high-quality, user-intent content and structure it in a conversational tone, answering your potential users' questions directly. Our voice search optimization experts will ensure that that your site’s content is set up for success and optimized for natural form of language and long-tail phrases & keywords. Optimizing your content for voice search is considered a promising way to enhance your traffic and reputation.
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Featured Snippet
Featured Snippets are rich answers that search engines show up on the top of search results. A snippet is one of the fastest-growing features of voice search and is highlighted in a blue box above organic results, offering the best answers to people’s voice queries quickly and easily. The featured answer boxes can be your secret weapon in getting your business noticed and winning over potential customers. It also drives engagement and helps your website earn more traffic and clicks as they appear at the top.
Being a reputed voice search optimization provider in the UK, we can efficiently optimize your website for featured snippets, local search, and voice search. Our experts will focus on increasing your brand exposure and providing quick and concise answers to your potential users’ search queries with featured snippets.
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Mobile Optimization
Voice search is also gaining ground in the mobile searching landscape. Over 20 percent of internet searchers conduct voice-based searches from their mobile devices, and 55 percent of teenagers use voice search on their smartphones on a daily basis. With many people using voice commands to access the internet and shop online on smartphones, it’s imperative that your website is mobile-responsive and optimized for mobile voice search. If not optimized, you might put yourself at the risk of losing valuable customers and sales opportunities.
We offer radical, affordable digital marketing & voice search SEO services in the UK to help businesses create an optimized mobile-friendly version of your website using responsive design techniques. Our experts will ensure that your website performs the same and is fully functional across different platforms, be it a smartphone or desktop.
Deliver an enhanced user experience and best results on search engines based on the searchers’ verbal inquires.
