Digital Media Buying
We have left the age of the handbills, flyers, and brochures behind and now live in a world of ads directed at specific online users to win them over. Businesses are in a never-ending battle to capture the measurable attention of the right consumers and convert them.
Digital media buying is a form of advertising that allows a business to purchase or rent a slice of advertising space on a digital platform and run dynamic ads. By taking advantage of ad networks, you can establish the most direct connection to target the right audience and optimize your sales funnel in real-time. As opposed to advertising through traditional or offline media channels like a newspaper and radio, the digital form of media purchasing is complex. You must identify the best ad channels relevant to your target audience and ensure that purchasing ads deliver real value. Digital ads that you buy need to be not only mobile-friendly and attention-grabbing but also persuasive enough to encourage the audience to take action.
Why Buy Digital Space?
People are exposed to between 6000 and 10000 ads on a daily basis. It is mainly because of the technological advancements in the advertising industry and the increasing amount of commercial activities taking place on digital platforms. By buying and running targeted ads on digital space will help you target the specific prospects at the right time, helping you achieve your brand’s goals and business objectives. You need to integrate and place ads strategically across multiple relevant digital media platforms to broadcast your message, reach a target audience, and get your business noticed by as many people as possible. Some of the powerful benefits of paid ads include:
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Impersonal Presentation
contribute to your marketing and business goals
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Measurable & trackable
track clicks, impressions & conversions
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Dynamic remarketing
serve targeted ads to re-engage people
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Improved brand awareness
create exposure & credibility for your brand
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Incredible targeting options
location targeting; retargeting; demographic targeting
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Flexible Budget
cost-effective; fit any budget
Types of Paid Digital Marketing
Search Ads
Search ads, also known as sponsored listings or paid searches, are online ad and inventory listings that appear in response to a search query. There are several types of search advertising, such as pay-per-click (PPC), cost-per-click (CPC), cost per thousand impressions (CPM), and paid inclusion. Each type of search ad has different benefits, charges, and targeting capabilities. Based on your marketing goals, our experts can help you set a budget, find the appropriate ad format, and create ads campaigns to acquire higher traffic, leads, conversions, and ROI.
Remarketing Ads
Remarketing ads allow you to re-engage and reach potential customers who have previously visited and interacted with your website or pages at some point but didn’t make a purchase. Showing personalized, targeted ads that are timely and relevant to prospects will keep your brand top in mind and urge them to finish the purchase. By adding remarketing to your digital advertising strategy, you can boost leads, sales, and conversions.
Shopping Feeds
People want to make sure that they are spending their money in the right places and on the right products. Shopping Ads feed allows internet users to find thousands of products across a wide range of e-commerce websites for a particular search query. We can help brand owners, retailers, and manufacturers effectively present their product feed and content to potential shoppers on Google Shopping and other relevant services.
Instagram Ads
Instagram has completely changed the way how people search for brands and products online. Building a brand is about offering captivating visual stories for prospects to experience and creating positive connections with them. Instagram ads allow you to successfully convey the voice and vibe of your brand, grow awareness, and increase social proof. On Instagram, you can set up and execute conversion-driven, high-performing campaigns and ad sets between $5 and $10.
Twitter Promotion
With over 200 million active users, Twitter is one of the most popular social platforms utilized by businesses to effectively market and promote their products and increase brand awareness online. The platform provides an excellent way for companies to engage and connect with current and potential customers interactively. To promote your business, you can automate tweets and purchase Twitter retweets for status and visibility.
Video Advertising
If you are a business owner, you will know that marketing your company on social media and digital platforms is no child’s play. The viewing habits of internet consumers are shifting dramatically away from static images or text-focused content toward videos. By creating and distributing compelling, engaging video content on social and digital platforms, you can influence buying decisions, promote products, and grow your revenue.
LinkedIn Marketing
You need to know how to use LinkedIn for your business. It's the most popular professional social media and networking platform in the online business world, and it's free. If you aren't using LinkedIn yet, it's time to start! It enables you to connect with a target audience and other business owners in your local area and around the world. LinkedIn ads can help you generate more leads, create brand awareness, build traffic, and improve reputation with different types of ad campaigns, including sponsored content and dynamic ads.
Facebook Marketing
Facebook has completely changed the way how people search for brands and products online. Building a brand is about offering captivating visual stories for prospects to experience and creating positive connections with them. Instagram ads allow you to successfully convey the voice and vibe of your brand, grow awareness, and increase social proof. On Facebook, you can set up and execute conversion-driven, high-performing campaigns and ad sets between $5 and $10.
How Can We Help?
Create A
Winning Strategy
Ever wonder why some businesses need no introduction while others lose an edge and go up in smoke? The reason lies within their advertisement plan and strategy. We can help you develop and execute a well-constructed, tactical paid search strategy that grows your business and improves ROI with every click. Start a conversation with one of our ads experts today to add value and reach your goals with effective paid marketing strategies.
Revamping An
Existing Strategy
It’s evident that paid search advertising has become the most practical method to drive traffic, reach new potential clients, increase sales, and get results faster. But if you’re using an obsolete strategy, it’s possible that you aren’t seeing results. That’s where we can help you. Our ads specialists will help you find the right balance between paid and organic search marketing strategy, modernizing and kick-starting your online advertising efforts.
Monitoring and
Performance Evaluation
If you want to get the most out of your paid digital marketing campaigns and avoid wasting money, measuring the performance of your ads on a regular basis is necessary. Auditing and monitoring your KPI metrics helps you filter out ads that are not performing well and identify and overcome challenges associated with your paid marketing ads. If you need help with building a strong paid search strategy or tracking your campaigns, let our team of experts help you!
Frequently Asked Questions
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What Is Paid Search?
There is no better way to ensure that your website shows up at the top of search engine results than paid search. Paid search is a form of external marketing that involves the purchase of keywords or keyword phrases to promote your business. This type of advertising is typically placed on paid media networks but can also be purchased directly from search engines. Paid search can be a great way to get your brand in front of new customers.
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What Does Paid Search Do?
With the right products and ad strategy, paid search is a highly effective marketing tactic to target and convert high-interested leads who are closer to making a purchase, thereby boosting sales and ROI. Paid search allows you to convert more traffic into sales by advertising your products or services in places where potential customers are already looking for what they need.
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Does Paid Search Help SEO?
Despite numerous claims and myths floating around, you can still enjoy organic traffic by ranking highly on SERPs when running a paid ads campaign. However, paid search results have the potential to impact and lift your SEO game indirectly.
- Paid ads increase the number of high-intent visitors to your site
- Paid ads results appear at the top of the organic listings in search results
- Paid ads, when combined with a highly-targeted post-click landing page, increase conversion rates
- Paid ads drive click-through rate and improve engagement rate
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Why Is It Important To Do Paid Search?
Top powerful benefits of using paid search marketing include:
- Fast results and instant traffic
- Measurable & trackable ads campaigns
- Qualified lead generation
- Improved brand awareness and online visibility
- Better local search results
- Cost-effective & customizable
- Enhanced marketing & sales funnel
- Higher conversion rates & ROI
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What Is A Good Cost-Per-Click in Facebook?
The cost-per-click (CPC) for Facebook ads across different industries ranges between $0.38 and $1.01. This budget can vary based on your goals and the factors mentioned below:
- Advertiser bid
- Target Audience
- Ad quality & relevancy
- Special Holidays
- Ad placement & optimization
