Result Oriented Dental SEO Marketing Ideas & Tips to Grow Your Dental Practices

Several dental care chains have come up in the last decade or so. Dental offices are looking for ways to build and maintain a competitive edge as competition heats up. It would be best to have an online marketing strategy to spread awareness of your practice, win over your existing clients, or convert more prospects into clients.

An effective digital marketing strategy will help build a robust online presence. No matter how good you are, it won’t make any difference if your target audience doesn’t know about you. A robust digital marketing strategy will improve your practice’s searchability and visibility in search results.

When searching for a dentist online, most users (around 90 percent) do not go beyond the first page. However, 70 percent of users will click on one of the top five results. A coherent internet marketing strategy will help achieve digital marketing goals. It will improve your site’s ranking, putting it in front of more people.

In today’s competitive landscape, having a website is not enough. You need to make sure your website is easily discoverable and user-friendly. A result-oriented SEO strategy will not just make it easier for your target audience to find your site; it will improve its user experience.

SEO is not your forte. Instead of taking the DIY route, outsource your SEO to a digital marketing agency in London. Digital marketing professionals have the skills and experience required to manage digital marketing projects from start to finish.

The SEO landscape is constantly evolving. The methodologies in vogue today can go out of favor tomorrow. Digital marketing experts keep on top of digital marketing trends. They use advanced tools and tried and tested methods to improve SEO rankings.

Reasons Why SEO Matters For Dental Practices

Helps Build Trust and Credibility

Trust is essential to your healthcare practice. It’s a virtuous circle- when more people and search engines trust your dental practice, your website’s ranking improves. And when you rank higher, people view you as a trustworthy provider.

Credible and reputable businesses have no trouble drumming up referrals. WOM marketing has been around for years, but it matters even more today. Word of mouth spreads like wildfire. People trust their family and friends more than advertisements. So when a patient refers your practice to a friend or family member, the person refers you to multiple people, and a chain is formed.

Here are some tips for building trust and credibility

• Write effective and thought-provoking content that addresses your target audience’s pain points
• Get backlinks from authority sites
• Make sure the website is secure and easy to use
• Your website should load as fast as possible (within three seconds)
• Drives More Website Traffic

If done correctly, SEO can help increase website traffic. The more people visit your website, the more opportunities you will have to convince visitors to book an appointment. SEO does not just drive more traffic. It sends high-quality traffic (consisting of qualified leads) your way.

Improves User Experience

A website’s performance primarily depends on its user experience. The modern user demands a seamless experience. They don’t have the time or patience to wait several minutes for a website to load. If your website is slow, difficult to navigate, and has a cluttered user interface, even your regular visitors may defect to a competitor.

Dental SEO can help prevent this from happening. When you hire an SEO agency in Manchester, one of the first things their SEO team will do is perform an in-depth technical SEO audit. The goal of an SEO audit is to identify unnecessary design elements.

The SEO team will test every design element. Unnecessary design elements that are weighing your website down will be eliminated. The team will de-clutter your website and simplify your website design.

Your outsourcing partner will replace existing navigation with intuitive navigation to make it easy for website visitors to find what they’re looking for. A mobile-optimized website is no longer a choice-it’s a necessity. The SEO team will optimize your website for mobile devices.

Here are some tried and tested tips and tricks to make a website mobile-friendly

• Use a responsive theme
• Enable Accelerated Mobile Pages or AMPs
• Get rid of intrusive and annoying pop-ups
• Optimize images and other large files
• Simplify your navigation menu
• Optimize page speed (ways to do this-reduce the number of HTTP requests, minify CSS and JavaScript, use a content delivery network)

When you provide a seamless experience, you can expect more patients to start choosing you over the competition.

Dental SEO is Cost-effective

Though SEO takes time to start working (it usually takes 4-6 months to see organic traffic from SEO), SEO results are sustainable. In addition, SEO is one of the most cost-effective strategies as it targets people who are actively looking for services similar to yours.

For the most part, you could do SEO for free. Even when you use ads, you pay only when people click on them.

You can Measure SEO Performance and Results.

A major downside of traditional marketing methods is that you cannot measure the success of your effort. SEO results, on the other hand, are measurable. SEO companies in Manchester and elsewhere use metrics to track SEO performance.

You can use metrics to track how visitors behave on your website and how they arrive at it. In addition, they enable comparison between actual results and forecasts.

Metrics provide valuable insights. SEO experts use metrics to determine what went wrong. Once you have a better understanding of things you’ve been doing wrong, you can take corrective action promptly.

Tips to Grow Your Dental Practice

Create Content That Delivers Value to Your Audience
We cannot emphasize enough the importance of compelling content. Create engaging, thought-provoking content that addresses your target audience’s pain points. For example, if you are a periodontist, a practical topic could be X common dental diseases-prevention and treatment.

Write authority content. Naturally, incorporate keywords in your content. Keyword stuffing will not only hurt your reputation, but it can also hurt your site’s ranking. After multiple warnings, Google can even blacklist your website if you do not mend your ways.

Using plagiarized content could prove to be a costly mistake. Plagiarized content will do more harm than good. It can damage your reputation.

Google and other search engines consider Plagiarism a significant problem. They do not rank plagiarized content and come down heavily on sites for using duplicate content. Maintain a consistent brand voice across channels.

Leverage Social Media

With close to 4.50 billion users or around 57 percent of the global population, social media is more than just a medium to keep in touch with the people who matter. Businesses worldwide use social media to engage their customers and promote their products and services.
Leverage social media to improve your reach. First, determine the platforms your target audience uses. Then, build a strong presence on these platforms. Post engaging content consistently. Thank people for leaving positive comments and likes on your posts.

Reach out to people who are dissatisfied with your services on time. Move swiftly to answer queries and address issues. WOM can work wonders for your dental practice. Encourage your patients to write testimonials. Use videos to connect with your audience on a personal level.

Influencers have a huge following. Their followers look up to them. They can change the fortune of a dental office. Get influencers on board to create content that converts.

Top 45 Keywords that Every Dental Business Should Target in Their SEO Packages

Use Google My Business to Get More Patients

There are several benefits of Google My Business for your dental practice. First, GMB allows users to see the information they’re looking for at a glance. It allows you to list your dental practice on Google Maps and local search results, thereby improving your visibility.

Make sure the information provided about your practice is accurate. Add at least 10 images or videos to your profile. Write crisp, clear, and effective content. Encourage patients to leave reviews. Add an effective description to your listing.

Get Trustworthy Sites to Link to you.

Reputation is everything. People trust reputable dental practices. One of the most effective ways to make people trust you is to get reputable sites to link to you. Here are some tried and tested ways to build quality inbound links.

• Find and build broken links
• Guest blog
• Publish unique and exciting (skyscraper) content. Use infographics and product reviews
• Use outdated resources to build links

Autus Digital Agency is a leading digital marketing company in Manchester. We are committed to bringing our client’s visions to life. Our pros have years of experience creating customized marketing strategies to meet the unique needs of our clients.