SEO Services in Manchester
Search Engine Optimization is crucial for the success of any business in today’s online world. Irrespective of the company size and industry, it can benefit your business in more than one way. Almost every business wants a responsive, functional, and aesthetically pleasing website that can grab the attention of internet users, get quality traffic, and convert leads into potential consumers.
Search engine optimization is a powerful tool and game-changer for your online business. If you want to expand your market and target audiences, acquire organic traffic and rich leads, and improve conversion rate, you should add SEO to your arsenal. SEO holds the ultimate power to build brand equity and get the most out of the overall value of your digital marketing.
Why SEO is Important to the Business?
People nowadays are heavily reliant on various search engines and media platforms, such as Google, Instagram, Bing, and YouTube, to help them find a product or service. However, your potential customers won’t crave a solution if they are not aware of its existence in the first place. Putting a successful SEO strategy into motion can help you build awareness of your brand, improve rankings, get more customers, and boost your sales and ROI.
Remember, your website is the sturdy home base of your online business. If you manage to score a higher ranking on the search engines, you will successfully build customers’ awareness of your products or services and increase traffic & conversions. Autus digital is a trusted, dependable SEO marketing agency in Manchester, which can help you rank higher on SERPs for keywords and phrases associated with your business and get quantifiable results.
Reasons Why Businesses Should Opt for SEO Are:
- Google alone receives over 70,000 searches each second and over 5 billion searches per day.
- Google is by far the widely used and most popular search engine, which holds over 92 percent of the global search engine market share
- Over 70% of all global desktop traffic comes from the leading search engine, Google Chrome
- 65% of businesses believe that SEO marketing helps increase traffic, create awareness, and grow online
- Both organic and paid SEO marketing techniques generate over 70% of all website traffic
- Organic SEO helped B2B companies generate 2x more revenue
- Over 53% of website traffic is produced with the help of organic SEO
- Over 68% of virtual experience and over 80% of purchases begin with a search engine
How SEO Works
Search engine optimization (SEO) and the search engine rankings of your website are directly proportional to each other. Two factors that help in developing a sound SEO strategy include on-page SEO and off-page SEO.
On-page SEO refers to the act of making changes to and improving different parts of a website, including title tags, URL structure, schema markup, internal linking, and content, to help search engines understand what your page is all about.
Off-page SEO, conversely, focuses on performing a collective set of search engine ranking activities like guest blogging, link building, and creating backlinks outside of your website.
You need to address both on-page and off-page actions to improve your organic traffic, domain authority, and rankings. Without a winning SEO strategy, you are just spinning your wheels.
Services Offered
Local SEO
Autus Digital Agency helps you improve website visibility in local search results and connect with potential customers in your local area.
E-Commerce SEO
Now make your online shop discoverable, amplify the quality and quantity of traffic, and improve search rankings for your e-commerce website and product pages.
Google Recovery
Autus Digital Agency offers effective Google penalty diagnostic and recovery services to help you weed out duplicate content, remove link penalties, and recover your rankings.
Voice Search
The future of internet search is voice commands. We can help you transform your standard website into a functional voice-activated website to let your brand be heard by everyone.
Frequently Asked Questions
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I Already Rank on Google. Do I Still Need to Invest in SEO?
First of all, let’s congratulate you for making it to the top position in Google search results for the targeted keywords; you’ve definitely made remarkable progress. Now, to answer your question, if you stop working on SEO, it can ruin the progress you’ve made and cause a catastrophic decline to your website rankings on the search engine result pages. At first, you might notice that your rankings and search engine interest are still steady. After a short period of time, your business website’s exposure and organic search positions will start to fall due to the discontinued SEO activities. Once you have reached the top, it takes continuous SEO monitoring and maintenance to maintain your SEO rankings. If you stop optimizing relevant niche keywords & phrases and won’t take care of the technical errors, your competitors will soon take your spot and kick your website out of the first page of Google. -
A Professional Designed My SEO. Why Do I Still Need On-Page SEO?
Your business website is similar to a garden, consisting of different plants, shrubs, and trees. And you can’t expect your garden to flourish and thrive without watering it regularly, cultivating the soil, and taking care of unwanted plants & pesky weeds. You must remember that Google’s algorithm continues to update and get smarter all the time. In addition, marketing technologies and user preferences are also constantly changing and evolving. As Google’s search algorithm and ranking factors for SEO change, you also need to optimize your website accordingly. Constant on-page SEO is required to yield the maximum results and reliable growth of your online business. Without putting a tactical on-page SEO in place, your business website will start going in the wrong direction. Stopping on-page SEO activities, such as not posting content correctly, not eliminating the spammy & bad links, and not adding schema, will lead to lower rankings and make your website lose its credibility. -
Why Shouldn’t I Go for an Agency Offering to Do My SEO for Less?
“You won’t want to hire a defense attorney who is unable to represent your case properly and professionally but charging you very small fees. Would you?” Many digital marketing and SEO marketing companies sell the sizzle without the steak. When search engine optimization services are involved, the major factor that should come into sharp focus is price vs. quality. Always consider the value one SEO marketing agency has to offer over another, and don’t go for the cheapest option. Choosing lower prices over quality can actually hurt your website in the long run. Autus Digital Agency focuses on providing quality SEO marketing services to help you improve the search engine rankings of your website, targets quality traffic, and increases your conversion rate. -
Can I Choose My Keywords?
Yes! You surely can suggest search terms and keywords that you would like our experts to target. After all, nobody knows your business as you do. However, if you have no idea how keyword research and planning work, we are here to walk you through each and every step of the SEO process. Our marketers and planners will conduct thorough keyword research and help you identify the right keywords based on the relevancy and what your target audience is searching for on the internet. In addition, our SEO experts will also provide information about the keywords and phrases your competitors are currently using and ranking for. Once we have found the most relevant, valuable keywords and key phrases, our team will align and map the content accordingly, making sure your website ranks higher for the targeted keywords on SERPs. -
Why Does it Take 3-6 Months for SEO to Start Working?
SEO is a bumpy ride. You should not expect to see quantifiable results within a week or even a month. There are different factors involved like the website history, competition, and resources that determine how long it takes to see SEO success and justify the constant investment into the planned growth. During the initial six months, each month is held in reserve for a plausible scenario, so you get the best return on your investment. As a leading, professional SEO marketing agency in the UK, we can assure you will get a measurable increase in your website traffic, leads, and rankings within a 3-to-12 month period. Our experts will conduct an initial audit of your site, decide on the right keywords, work on optimizing content, and track different KPIs, along with various other activities. -
Why is Our Competitor that Got into Business Just a Couple of Months Ago Already Ranking Higher Than Us?
It can be frustrating to see that your competitor’s website is ranking higher than yours on SERPs, especially if they are new on the market or you feel is an unworthy competitor. There are a number of critical factors and potential reasons why your competitor is outranking you on search engines. Chances are, your competitor has invested in a PPC campaign, which is helping them garner immediate results and earn higher website traffic. On the other hand, if your competitor’s organic rankings are higher, they may have stronger backlinks, relevant content, and a robust brand presence. Well no matter what the reason is, our experts will perform a competitive analysis to provide you with a comprehensive idea of your competitor’s overall SEO strategies. We will also conduct keyword research and analysis to help you understand and evaluate your competitors’ digital marketing and SEO strategies. -
Can You Tell Me Exactly What You Will be Doing for My Website on a Monthly Basis from an SEO Perspective?
We, at Autus Digital Agency, will effectively take care of both on-page SEO and off-page SEO activities. Our experts will make sure that all parts of your website are completely optimized, including linking structures, headers, tags, content, and format. At the same time, they will help you boost your website’s search rankings and traffic through link building, posting high-quality content on other websites, etc. Furthermore, we will help you not only create and execute an exceptional SEO strategy and campaigns but also monitor and measure the progress of those operations. And we just don’t stop there. Autus Digital Agency believes that SEO is a journey, not a destination. So, we strive to provide exceptional local SEO marketing services in the UK that accelerate your growth, rankings, and ROI. -
How Many Backlinks Can I Expect You to Build Every Month?
Backlinks are one of the most significant factors in SEO because they act as a vote of confidence and help you build your brand authority. When it comes to backlinks, you might be tempted to generate a score of low-quality links rather than having a bunch of links from high-quality websites that provide more value, increase referral traffic, and boost rankings. But search engines give importance to the quality of backlinks as opposed to the overall quality. High-quality backlinks are also beneficial for your SEO rankings and traffic. Not to mention, creating large numbers of low-quality backlinks can hurt your website rankings and cause more harm than good. If you are looking for a professional SEO marketing company in the UK to build high-quality backlinks, contact us today!
