For e-commerce businesses, digital marketing has now become a lifeline. You can get both ROI and Reach from its avenues. Digital Marketing can help you get away from the conventional brick-and-mortar ways of traditional promotion and boost your e-commerce business.
Today Everything is Digital and People’s Attention Span is Low
Digital marketing is a sure-fire technique to reach prospects for e-commerce businesses. If implemented correctly, you can make your brand resound around the globe. The right digital agency in Manchester can help you deploy effective digital marketing methods for your online store and develop your business.
Business processes are rapidly evolving, and the industries are going through a great deal of experimentation and change. One or more emerging developments are diverting our attention. When it comes to consumers; we cannot assume knowing what they are thinking all the time. What is popular today may not be popular next month.
Researchers have found that today people’s attention span is at its lowest; spanning over a few seconds. The average customers’ behaviour changes by the minute. Your audience can get distracted easily. Your focus should be on grabbing their attention.
All of this is posing several hurdles to various enterprises. So, how are you going to keep up with everything now? This is where a credible digital marketing agency, the London team can assist e-commerce enterprises in overcoming such obstacles.
Answer to the End Game. Go Digital.
When you deploy a proven mechanism, that is digital marketing, you can easily respond to ever-changing market patterns. According to a recent study, 37 million social media visits resulted in around 529,000 orders. Among the others, Facebook aids in increasing website traffic, which leads to sales, which account for an average of 85 percent of all orders.
E-commerce sites generate significant revenue through digital marketing because the latter aids in the acquisition of customers and boosts brand value. These days customers no longer rely solely on word-of-mouth. They ensure reading product reviews on all platforms where the product is featured.
We will discuss below, the various proven practices that will help your e-commerce business to stay in the limelight and increase revenue simultaneously.
Search Engine Optimization (SEO)
You better believe when we say that Search Engine Optimization is a blessing in disguise for your e-commerce business. A seasoned SEO agency in London can help you in driving organic search engine results and improve the quantity and quality of traffic to your website.
Case Study: ZAGG
The ZAGG case study tells us about the mobile accessories retailer. How the retailer created a lot of material and posted it online frequently (up to 35 times per week), thus, making it easy for the clients to find them online.
The ZAGG retailers promote their products through content, giveaways, and other marketing methods. ZAGG’s content resulted in a significant increase in sales and engagement. The company’s blog generated a 172 percent return on investment in 2012.
Search Engine Marketing (SEM)
SEM (Search Engine Marketing) is concerned with increasing the visibility of a website to improve organic search engine rankings. It is the ideal channel for getting immediate results in the short term.
Paid ad campaigns based on keywords are used in search engine marketing (SEM) to reach out to users who are actively looking for your website.
Google AdWords is the most well-known and effective SEM platform; it is the paid search channel where E-commerce enterprises should surely focus.
Case Study: Trivago
Trivago used Google’s Dynamic Search Ads in 2015 to increase the automation of difficult search questions, such as “What are the nicest hotels in San Francisco?”. Their campaign ensured that longer, more relevant ad headlines are automatically created for the company’s ads depending on a person’s individual search. This is one of the impressive functions of Google’s Dynamic Search Ads.
The campaign resulted in a 140 percent increase in click-through rate, as well as improved conversions in new areas and higher ad ROI in existing regions.
Does Email Marketing Still Work?
Email marketing isn’t dead yet. It is still the most successful digital marketing channel for those retailers who want to see higher returns on their investment.
Emails are crucial in offering a better purchasing experience for customers. When customers place an order on an e-commerce platform, they immediately receive a confirmation email as well as a digital invoice.
Users may also email you with product questions, feedback, or to remind customers of their abandoned shopping cart or requests for basic company information. Your customers will feel more connected to your firm if you send them personalised emails.
Social Media Marketing (SMM)
Social media has taken over the world. There are hardly any people who do not use any social media platform. Posting on Instagram or Facebook has become a habit. Social media has made it easier for businesses to communicate with their customers.
As social networks become more powerful, digital marketers are increasingly using paid social media as part of their strategy to reach out to more clients. The right digital agency in Manchester can guide you with the right social media post calendar and navigate your brand’s digital arm in the right direction.
Take a Leap and Achieve Incredible Success
Set up the right sales funnel with digital marketing and accelerate your e-commerce company’s expansion. If you have made it this far then you already know how the correct digital marketing tools can help your business to grow.
Gone are those days when you had to compromise on your productivity to run for more customer attention and retention. In the leading digital marketing services, the experts target the right audience and optimise your digital processes to bring exciting results.
Make 2022 a Positive Turning Point for Your E-commerce Brand
Today’s ultra-advanced digital marketing practices are slowly approaching the web3 realm. If you want your e-commerce business to last long, get on to the train right now. Build a brand you will be proud of!
For tailor-made digital marketing services in Manchester, do not hesitate to call Autus Digital Agency at +44(0)7912 029617.
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